How I’ve automated my blog posts to social media.

As someone who’s always looking for ways to make processes smoother (and save a little sanity along the way), I recently set up an automated workflow that sends every new post from my Ghost blog directly to LinkedIn. It’s one of those ‘set it and forget it’ systems that makes me wonder why I didn’t do this sooner.

Here’s how I made it happen, and why this automation can be a game-changer for anyone looking to boost their content visibility without extra effort.

Why Automate?

You With multiple platforms demanding content, staying consistent can feel like a juggling act. Ghost is my go-to for blogging, but LinkedIn’s where my professional network lives, and I want to make sure they’re seeing my latest posts. The answer? Zapier.

Zapier is the invisible hand that connects apps without any manual input required. By setting up a ‘Zap’ (Zapier’s term for automation), I ensured that every time I publish a new post on my Ghost blog, it’s automatically pushed to LinkedIn without me lifting a finger. It’s seamless, it’s fast, and most importantly, it lets me focus on creating content rather than managing it.

Ghost’s Hidden Power: Plan Your Year in Advance

One of the things I love most about Ghost is how easy it is to plan and schedule posts. You can literally write out your content for the whole year, schedule it in Ghost, and let it rip. As your posts go live, they’ll automatically end up on your social media—LinkedIn, Facebook, wherever you want—without any extra effort or services needed. You just set it up once, and you’re done. Pretty cool, right?

Here’s a quick breakdown of how I did it:

Step One: Create Your Zap

After signing in to Zapier, I started by creating a new Zap. Zapier works by setting up a trigger and an action. In this case, my trigger was new content published on my Ghost blog.

Step Two: Connect Ghost

Zapier integrates directly with Ghost, making the setup easy. I connected my Ghost account, so whenever I hit ‘publish,’ the Zap recognizes it.

Step Three: Set LinkedIn as the Action

The next step was to connect my LinkedIn account and tell Zapier what action I wanted to trigger. For me, this was posting a link with a description. I could customize what text accompanied the post on LinkedIn, ensuring it had the right tone for my audience.

Step Four: Test & Go Live

After testing to make sure everything worked as expected, I turned on the Zap. From that point on, any new blog post was automatically sent to LinkedIn without me having to do anything else. Simple.

Why This Matters

For one, this automation helps me keep my network engaged. LinkedIn is a great platform for professional visibility, but posting there manually after each blog update can be a drag. With this setup, I’m ensuring my content reaches my audience where they’re most active.

Also, it gives me more time to focus on what matters: creating content. Instead of copying links and juggling platforms, I get to spend more time on writing, art, and engaging with readers. Automation isn’t about taking shortcuts—it’s about working smarter.

Final Thoughts

Between Ghost’s scheduling features and Zapier’s automation, I’ve got my content calendar running like a well-oiled machine. Set your posts up for the year, link it to your social platforms, and watch the content flow without any extra work. If you’re managing a blog and juggling multiple platforms, this might just be the hack you need to keep things running smoothly.

Next I’ll do Instagram ( that’s a bit more work).