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A free tool for independent artists

Price your art without guessing.

Count the materials, honour the hours, and leave room for your practice to continue. This calculator gives you a sustainable starting price—not a verdict carved in stone.

The mortal expenses

What went into the work?

Clay, canvas, paint, findings, glaze, printing

$

Packaging, firing, framing, studio hire

$

Include planning, making, finishing, and packing

hrs

What you should be paid for skilled work

$
Keep the lights on

Spread recurring business costs across the number of pieces you usually finish each month.

Rent, utilities, tools, software, marketing

$

Use your honest average, not your heroic month

pieces
Room to grow

Profit is what lets you replace equipment, survive a slow month, and make the next strange thing.

Marketplace and payment fees combined

%

30% is a useful starting point for many makers

%

No smoke. No mirrors.

How the price is calculated

  1. True cost adds materials, other direct costs, fair pay for your hours, and a share of monthly overhead.
  2. Retail price covers that true cost after selling fees and leaves your chosen profit margin.
  3. Wholesale floor protects the true cost plus a modest 20% studio margin before any retailer markup.

Made by UglyStuff for artists making their own peculiar way.

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